Instagram was launched in 2010 by Kevin Systrom and Mike Krieger. Since then Instagram is rapidly growing and becoming the hub for social selling and branding, with 1 billion active users and 400 million+ people are using Instagram Stories on a daily basis. This is a channel that offer opportunity to build relationships with a limitless number of users globally.
For new entrepreneur and small business Instagram has become handy to sell their products with just one picture all over the world. More than 200 million users visit at least one business profile a day, and 80% of Instagrammers follow at least one business profile. With such a growth and stats no wonders how, many companies and individuals are ramping up with Instagram profiles and social selling strategies.
Instagram is one of the top social platforms for business, so you’ll need to master 5 Steps to Social Selling Excellence.
- Creating Your Personal Brand
- Linking your Social Media Platforms
- Extend Your Reach
- Hashtags and Location
Create your Instagram profile then link it to your website or other social networks. This will make your profile interesting and will give you more followers. This increases trust and solidifies your personal brand. Influencers are always a huge part of success for social networks. They help you boost your engagement and connecting with them is through Post 4 Posts (P4P) or Shout out for Shout outs (S4S). Instagram itself means instant access, so the videos that you upload should be short to get positive reaction from your followers.
Instagram had come up with IGTV for long videos of like an hour, giving brands plenty of time to get their message across. So, the Instagram video doesn’t need to be long. The main distinguishing thing of IGTV from the normal Instagram is that there’s no feed, no still pictures and no stories. It has also started with no limitation of videos on Instagram, which are limited to one minute – on IGTV, they can be up to an hour long.
Using hashtags can help you expose your personal brand on large scale to targeted audience, hashtags play a vital role in increasing the followers and the chances of people seeing your post. posts with at least 1 hashtag has an average clicks or view of 12.6% more engagement than posts without a hashtag. Building an effective hashtag strategy is one of the best ways to get your posts discovered by new audiences on the platform.
Adding location to your post also pulls in people around the same location. Follow these simple steps and in no time, you’ll be a pro on Instagram Social Selling. This is great place for engagement and brand promotion. It is where you present yourself and demonstrate how you can add outstanding value. It’s a prediction in 2019 Instagram will be the no.1 American Social Media Network.
Stay tuned with Glory of the Stars for IGTV benefit on Instagram” for few top tips to help you achieve social selling success on Instagram Video.